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Bud Light

After a successful and award winning rebrand, Bud Light was still in a decline with brand perception being in the toilet. The rebrand of the packaging was a success but the Visual brand Identity system was a mess. Partners and agencies needed alignment and education on how to act and create so the brands consumer perception was cohesive and accurate to it's new system.

Creating new brand assets required the team to visit the archives in St. Louis where we discovered elements that inspired us. This inspiration drove us to develop a new custom typeface, photography style, brand icon illustrations, and overall guidelines for a new fresh system that is being rolled out as we speak. 

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 Shooting a library of video & still assets in collaboration with photographer Martin Wonnacott

Shooting a library of video & still assets in collaboration with photographer Martin Wonnacott

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 Type designed with Typographer Ian Brignell.

Type designed with Typographer Ian Brignell.

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 Taking inspiration from our archives we designed a custom signage typeface for neons and limited premise build outs with the talented fellas of   CLUB   .

Taking inspiration from our archives we designed a custom signage typeface for neons and limited premise build outs with the talented fellas of CLUB.

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 WIP Case study. Check back soon...   Role: Design Director Studio: JKR Designers: Cyrus Blais, CJ Draper, Izgi Yapici Year: 2016-Current

WIP Case study. Check back soon...


Role: Design Director
Studio: JKR
Designers: Cyrus Blais, CJ Draper, Izgi Yapici
Year: 2016-Current