In partnership with SpinMedia, helping Hilton fuse hospitality and artistry as the first hotel brand to live-stream a concert on YouTube. It was all part of an exclusive music experience created for industry influencers at Hilton’s Times Square location. The night was capped of by a live broadcast of headliner Mikky Ekko’s one-of-a-kind acoustic set from Hilton’s Times Square location to a global audience of fans. Creating a modern brand experience for the event that was applied across various media to support Hilton’s larger “Our Stage. Your Story” campaign. Guests were encouraged to share their travel stories and concert experiences. From promotional pieces to event displays to the global live stream, all elements were designed to drive social interaction with the hashtag #HiltonMusic. At the event, the intimate lounge-style setting created an exclusive atmosphere for VIPs that was infused throughout all collateral, experiential elements and digital executions.
Role: Art Direction, Experience Design, Signage Design, Event Collateral Design, Microsite & Eblast Design, Social Media Design