Side by side designing the new e-commerce experience for web, IOS and android. While incorporating the new campaign “Good Girls go to heaven. Bad girls go everywhere” into all digital touch-points. The campaign itself garnered a further 13 million digital impressions, 50% increase in mobile site engagement and a 23% increase in e-commerce sales.
Role: Art Direction, Design, Web & App Design (IOS, Android & Mobile Web) Digital Design Direction