Robert Medkeff is a Creative Director and Designer who transforms brands into cultural icons. With more than 15 years in the industry, he has reimagined both global players and challenger brands—most recently redesigning BODYARMOR sports drink and evolving the global identity of Jack Daniel’s. From a Clio One Show Gold for Bud Light’s rebrand to work spanning CPG, hospitality, outdoor, and lifestyle, Robert’s track record reflects a passion for creativity that connects.

He’s built a career helping brands uncover what makes them truly themselves—then amplifying it with distinctive design and storytelling. Blending bold ideas with sharp execution, he builds brands that don’t just show up—they stand apart and stick.

Based in Portland, Oregon, he lives with his wife, son, daughter, and dog. He can be found at Jones Knowles Ritchie, creating brand worlds with an incredible team
of collaborators. Before heading west, he spent over a decade in New York City shaping work for national and global brands including Ab-InBev, Bayer, BODYARMOR, Brown Foreman, Bud Light, Canopy by Hilton, Coca-Cola, Diageo, Gerber Gear, Hilton, Kellogg’s, Kraft, Mars, Michelob Ultra, Mophie, PepsiCo, Perfect Bar, POWERADE, Proximo Spirits, Red Bull, Target, and The Cosmopolitan of Las Vegas.