Hello
Robert Medkeff is a Creative Director and Designer who transforms brands into cultural icons. With more than 15 years in the industry, he has reimagined both global players and challenger brands—most recently redesigning BODYARMOR sports drink and evolving the global identity of Jack Daniel’s. From a Clio One Show Gold for Bud Light’s rebrand to work spanning CPG, hospitality, outdoor, and lifestyle, Robert’s track record reflects a passion for creativity that connects. Blending bold ideas with sharp execution, he builds brands that don’t just show up—they stand apart and stick.
Based in Portland, Oregon, Robert lives with his family and two dogs, and can be found at Jones Knowles Ritchie creating brand worlds with an incredible team of collaborators. Before heading west, he spent over a decade in New York City shaping work for national and global brands including Ab-InBev, Bayer, Bud Light, Canopy by Hilton, Coca-Cola, Diageo, Gerber Gear, Hilton, Kellogg’s, Kraft, Mars, Michelob Ultra, Mophie, PepsiCo, Perfect Bar, Proximo Spirits, Red Bull, Target, and The Cosmopolitan of Las Vegas.
Awards & Recognition
Clio Awards, Silver - Hippo 2018
Clio Awards, Short List - Hippo 2018
The One Show, Gold - Bud Light 2017
The One Show, Silver - Hippo 2018
Pentawards, Bronze - Bud Light 2017
Pentawards, Bronze - Bud Light NFL 2017
Graphis Type 4, Gold - Bud Light NFL 2018
Graphis Type 4, Silver - Hippo 2018
San Francisco World Spirits Comp, Gold - Entrapment 2018