Robert is a Creative Director and Designer who builds brands as living systems, clear in purpose, bold in expression, and designed to endure. With 17 years across top global agencies and independent leadership roles, he has helped shape some of the world’s most recognizable brands, including BODYARMOR, Jack Daniel’s, Coca-Cola, and Bud Light.

His work blends strategy, craft, and cultural intelligence to create brand worlds that go beyond campaigns, spanning identity, packaging, motion, photography, experiential, and storytelling. From a Clio One Show Gold for Bud Light’s rebrand to leading global brand evolution for Brown-Forman and Coca-Cola portfolios, Robert’s focus is simple: build brands that are unmistakable, scalable, and meaningful to the people they serve.

He’s known for uncovering what makes a brand truly itself, and then translating that truth into systems that teams can use, markets can adopt, and audiences can feel. The result is work that doesn’t just show up. It stands apart, travels well, and lasts.

Based in Portland, Oregon, Robert lives with his wife, son, daughter, and dog. Before returning west, he spent over a decade in New York City leading work for global and challenger brands across CPG, hospitality, outdoor, and lifestyle, including AB InBev, Brown-Forman, Coca-Cola, Diageo, Gerber Gear, Hilton, Kellogg’s, Kraft, Mars, PepsiCo, Red Bull, Target, and The Cosmopolitan Hotel Las Vegas.