Looking to the all-American era of trusted service and excitement for the entire family, we’ve taken inspiration from an era of vibrant color palettes, rich messaging, honest identities. Positioning the brand as the honest and fun burger moment, we are positively bold, confidently approachable and simply iconic. With that being said a new identity was born. Not just the burger itself rather the whole line of Boca products will roll under this new strategy and design.
Role: Design Director
Studio: JKR
Designers: Cyrus Blais, CJ Draper, Izgi Yapici
Year: 2017