Robert Medkeff is a Creative Director and Designer who transforms brands into cultural icons. With more than 15 years in the industry, he has reimagined both global players and challenger brands—most recently redesigning BODYARMOR sports drink and evolving the global identity of Jack Daniel’s. From a Clio One Show Gold for Bud Light’s rebrand to work spanning CPG, hospitality, outdoor, and lifestyle, Robert’s track record reflects a passion for creativity that connects.

He’s built a career helping brands uncover what makes them truly themselves—then amplifying it with distinctive design and storytelling. Blending bold ideas with sharp execution, he builds brands that don’t just show up—they stand apart and stick.